Private Label Cards: Gift and loyalty cards issued to your customers by your business. Gift cards are prepaid stored amounts. Loyalty cards are point based, adding incentives, discounts and rewards for returning customers.
Credit Card Processing pricing is based on how your business accepts credit cards, i.e., swiped transactions, manually keyed transactions (mail order/telephone order), and Internet e-commerce transactions.
FACT: Customers spend more by card payment than by cash.
What Cards can you Setup for a Merchant
Point of Sale Equipment: Terminals that can process credit/debit/private label/EBT/Smart cards electronically.
Point of Sale Systems: Terminals that not only process credit/debit card transactions but also manage and report the entire point of sale. This includes cash, check and server transactions and information.
Signature Debit and Pin Debit
EBT cards: Electronic Benefits Transfer cards are stored value amounts issued by government benefits.
Smart Cards: A type of payment card embedded with a small chip that allows the card to store information.
Signature capture: Signatures that are captured in the terminal for use later such as for information retrieval.
Gateway: Encryption software that secures transactions processed over the internet. IC Verify and PC Charge are examples of card payment software that can integrate with your business PC. Yourpay and Verisign are types of gateways that can integrate with your online shopping cart or as stand alone virtual payment terminals.
ACH:Automated Clearing House The Gateway and the credit/debit card processing are two separate services for ecommerce accounts. Card Pay provides both of these services.
• American Express pricing is different than Bankcard transactions • ATMs are bolted down to your business premises when installed
Card Pay is a registered ISO of Wells Fargo Bank, N.A., Concord, CA.
The Clover trademark and logo are owned by Clover Network, Inc., a First Data company. All other trademarks, service marks and trade names referenced in this material are the property of their respective owners.